Students weigh in on new bottle trend
After reaching one million sales in 2011, they turned their attention to other markets, not just water bottles, expanding their glassware to coffee, alcohol and food containers.
With seven sizes, two lid types, 14 colors and 14 different ‘boots’, the company boasts 183,456 unique combinations available to create. Hydro Flask utilizes all of these possibilities through their MyHydro™ program, creating custom water bottles as soon as it is ordered. Customers can mix-match everything about the water bottle.
Hydro Flask offers a vacuum seal in every one of its products called a TempShield™. This double walled vacuum sealed insulation promises to keep cold drinks cold and hot drinks hot. Their website explains what the TempShield™ does.
“Used in every product we make, TempShield™ is our double wall, vacuum insulated technology that guards the temperature of your drink,” the website says. “Bring ice water with you in the morning, and we promise you’ll still have ice in the afternoon.”
Paige Provost, ‘21, recently bought one and states her opinion on why she spent the money.
“I really like my Hydro Flask,” Provost said, “I appreciate how it keeps my water cold the whole day of school. I feel that ever since I got my Hydro I’m drinking a lot more and staying hydrated. I personally do not see a problem with the price because I think that it is worth every penny.”
— Drew Gourdie (@drewbie_g) November 26, 2016
Hydro Flasks come with a downside, their price tags. With the cheapest water bottles costing$29.95 for a 12 oz. to the most expensive 64 oz. costing $59.95. Additionally, the stainless steel casing, may dent when dropped.
Bryson Graham, ‘21, uses a plastic water bottle instead. Graham believes the price tag is too expensive.
“I don’t really like Hydro Flasks,” Graham said. “To me they are too mainstream. It’s pointless to me because a plastic water bottle can do the same thing as a Hydro Flask. They are just too expensive and mainstream for me to get one when I don’t even need it.”
Other leading water bottle brands include Nalgene and Camelbak. Nalgene offers plastic water bottles that are ‘indestructible’. If a Nalgene breaks, they send new replacement water bottles. Camelbak offers hydration backpacks, stainless steel sports bottles and mugs. Both brands are less expensive than a Hydro Flask. Nalgene’s flagship 32 oz wide mouth bottle is $10.99 and $30 for a stainless steel bottle.
Soon after their release, Hydro Flask became a new staple trend, similar to the way Patagonia is popular. Some customize their bottles with stickers to create a unique, personalized look.
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